Lasting eight times longer than conventional light sources

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Reference no: EM13796008

You are the marketing manager for Herman Miller, the company that sells the Leaf Personal Light in the US. The product was designed by Yves Behar, an entrepreneur and sustainability advocate. It is cool to the touch, has adjustable intensity and consumes 40% less power than a compact fluorescent light bulb, while lasting eight times longer than conventional light sources.

The product is aimed at a target of design-savvy consumers who are concerned about environmental sustainability. The company would like to expand operations and sell 20,000 units per year in [country x]. In entering the [x country] market, list and explain THREE Macro environmental factors that Herman Miller must consider before it decides whether to pursue the opportunity.

Reference no: EM13796008

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