Last eight steps involved in the marketing research process

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Reference no: EM132198224

1. In the Darlene Druyun/Boeing case, what laws were violated?

a. Federal procurement statutes

b. Antitrust laws

c. Federal securities laws

d. Both a and b

2. Dennis Heap has been placed in charge of his company’s operations in Benghazi. Dennis needs electricity turned on at the offices he has just rented. The electric utility explains that it will not be able to get the electricity turned on for 3 weeks. Dennis offers to pay $500 to have the electricity turned on in 24 hours. Which of the following statements is correct?

a. Dennis has violated the FCPA.

b. Dennis has violated the anti-money laundering provisions of U.S. law.

c. Dennis has not violated the FCPA.

d. Both a and b

3. Describe in detail the last eight steps involved in the marketing research process:

1) Collection of data

2) Analysis of data

3) Preparation and presentation of the research report

4) Follow-up

4. Describe in detail the first four steps involved in the marketing research process:

1) Identification of the problem/opportunity and statement of the objectives

2) Creation of the research design

3) Choice of the method of research

4) Selection of the sampling procedure

5. A Machine Shop uses 3,000 pound of steel per month – where their steel supplier charges $100 per order and a variable cost of $4 per pound.

At 36% interest rate to calculate holding cost, determine the optimal order quantity for steel.

Reference no: EM132198224

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