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Larger advertising presence

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Imagine that Mountain Dew decided it could become the dominant carbonated soft drink beverage. To beat Coca Cola, the company believes it must have a larger advertising presence (run more ads) than Coke. The best budgeting strategy to make sure it does this is...?

  • share of market/share of voice.
  • matching Coke's ad budget.
  • doubling last year's budget.
  • increasing sales promotion activities.
  • percentage of sales.

Reference no: EM131403068

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