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Landor brand consulting firm

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Question

1. When do consumers use reviews more for products (e.g. car, pizza, hair dryer, etc.) or services (e.g., lawyer, restaurant, salon, etc.)? And why?

2. Waltor Landor, renowned brand designer and founder of Landor brand consulting firm said, "Products are made in a factory but brands are created in the mind." What does this mean?

Reference no: EM133247668

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