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Laden''s management team for use for this product line

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Reference no: EM13307615

Lanen Corporation is a major imaging solutions provider. The company has three main divisions: one that manufactures digital cameras, another that provides industrial color management systems, and one that manufactures traditional photographic products such as optical cameras and films. The digital side of the business has been growing at a healthy pace in recent years. The company is in the process of developing an ultra-slim digital camera, code-named Snip, which can provide outputs that mirror high-resolution print quality, but this requires additional investments.

QUESTIONS: At which stage of the product life cycle is the traditional photographic products division? What product and pricing strategies would you recommend to Lanen's management team for use for this product line?

would like this in a report of a 500 word limit. plusHarvard style referencing and i have attached the marking criteria.

 

 


Attachment:- 321486_1_MARKING-CRITERIA-MARKETING-PART3.pdf

Reference no: EM13307615

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