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Case Study: LA Galaxy - Where Sports Marketing Is a Kick!
You're a member of the marketing team at LA Galaxy and being asked by the senior leadership team to critically evaluate the company's marketing strategy. This evaluation should include an assessment of what is going well and where opportunities for improvement exist. To complete the evaluation, you should take into consideration the following: the LA Galaxy product; which of the seven (7) elements of the service marketing mix are most important in the LA Galaxy marketing program; how is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the company and do these activities depend on the specific target markets; the extent to which social media integrated into the LA Galaxy marketing strategy; and finally how does the company assess the impact of its marketing activities.
Discuss and describe the role of issuing security in a company
Under what conditions would a firm be most likely to use nonprice competition? Can a firm have more than one pricing objective?
When drought destroyed Merrill's wheat, Merrill tried to collect the insurance, but the FCIC refused to pay, asserting that Merrill is bound by the notice provided by publication of the regulation in the Federal Register. Is the FCIC correct? Expl..
This assignment is to critically assess the impact of multinational companies on host (home) countries. Each group will be required to cover at least the following points:
His SUV carefully obscured behind a row of trees, Rick Raymond, private investigator, was on another case. This case was not to catch the unfaithful spouse.
The hotel defended on the ground that subjective or personal satisfaction may be the sole justification for termination of the contract. Who is correct? Explain.
There is a saying "If it ain't broke, don't fi x it." In view of the firm's present success in paying bills promptly, should it be encouraged to use a cash budget?
Summary of The Goal by Goldratt.
You recently paid $250 to Keller & Jenkins for adding a provision in your will to establish a scholarship endowment at your alma mater.
Organization should take towards knowledge in the 21st century?
In a suit brought by Lacroix for the return of the go-kart, Casey argued that he now had title to the kart because he paid for it without knowledge that it had been stolen. Is Casey's argument sound? Explain.
Why do you think that GE has come to prefer joint ventures in recent years? Do you think that the global economic crisis of 2008-2009 might have affected this preference in any way? If so, how?
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