User Account

All Pages

Kraft split off its global snack business

Assignment Help Business Management
Reference no: EM132459497

Kraft split off its global snack business, naming it Mondelez International. The name came from a massive name suggestion program from Kraft employees, involving more than 1,700 names by more than 1,000 Kraft employees over a five-month process. The name plays on the connotation of "delicious world." How would you design this process to ensure that viable names were produced?

Book: Business Research Methods 13th Edition / Author: Pamela S. Schindler

Reference no: EM132459497

Questions Cloud

Examine key concepts of leadership : You will examine key concepts of leadership in your place of work, or in a social organization to which you may belong that has leadership concepts.
Plan risk management process is risk management plan : The output from the Plan Risk Management process is the Risk Management Plan. Describe the key components of the Risk Management Plan.
Select a female leader that faced challenges based on gender : Select a female leader that faced challenges based on gender and whose circumstances would be different if the leader had been male.
What is the product and what is the production process : What is the product? What is the production process? How does the product tie to the company's competitive priorities?
Kraft split off its global snack business : Kraft split off its global snack business, naming it Mondelez International. How would you design this process to ensure that viable names were produced?
Human resource management in financial services organization : After you read the article called "Strategic alignment between relationship marketing and human resource management in financial services organizations"
Leadership and management models : What are the unique characteristics of servant leadership and how do these elements make it different from other leadership models?
Goal of financial management regarding capital structure : Is there easily identifiable debt-equity ratio that will maximize value of the firm? What is the basic goal of financial management regarding capital structure?
Differences exist between men and women in negotiation : What types of differences exist between men and women in negotiation?

Reviews

Write a Review

Business Management Questions & Answers

  My personal leadership development plan

Each student should prepare a "My Personal Leadership Development Plan" in a PowerPoint presentation. What have you learned about yourself?

  What are the us modes of transportation

What are the US modes of transportation and what type of security is being used? Please also provide an example of the type of security currently being used.

  Discuss the benefits provided by network modeling

Discuss the benefits provided by network modeling

  Represent the five drivers selected

They number the drivers 1 - 100. Using the seed number 37, which numbers would represent the five drivers selected?

  Social networking in hiring

Social Networking in hiring - What are some new innovations that employers are using to find job candidates?

  Ethical culture in a business organization

How could HR Management create an ethical culture in a business organization and why is it important?

  Textbook for information about preparing a rfp

Consult the relevant sections of Chapter 2 and Chapter 3 in the Gido, and Clements textbook for information about preparing a RFP.

  Research one australian tourism or hospitality company

For this project, you need to research one Australian tourism or hospitality company and report what distribution channels it uses to deliver its products

  Benefits of viewing security issues

What are the benefits of viewing security issues beyond the individual firm?

  Describe the product or service attributes of the product

Discuss why these attributes were chosen. Be sure that the attributes can be linked back to unmet needs of the targeted segment(s).

  Visit several different web sites

Access your browser's security settings and configure the browser to refuse all cookies or to prompt you before allowing a cookie.

  Biggest role in terms of success for a business leader

What plays the biggest role in terms of success for a business leader - temperament, innate ability, personality traits or skills?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd