Kotler expect the final consumers to pay for this product

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Kotler Bathroom product manufacturer just produced a low flush toilet which saves over 50% on water use per flush of the toilet. Kotler will make it available with merchant wholesalers for $83.00. The company expects its wholesalers and retailers to follow its recommended markup chain percentages where wholesalers take a 25% markup and retailers take a 35% markup. What does Kotler expect the final consumers to pay for this product at retail stores?

Reference no: EM132143109

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