Reference no: EM133575600

1. Explain how -- theoretically, anyway-- making "change innovations" in each of the following Areas of Organizational Change might have helped Kodak ease the severity of both the conditions that led it to bankruptcy and the challenges facing it now that it's emerged from bankruptcy: changing organization structure and design, changing people and attitudes, and changing processes.

2. Judging from the case, explain how, at one point or another, each of the following reasons for Failure to Innovate played a role in the process that brought Kodak to bankruptcy: lack of resources, failure to recognize opportunities, resistance to change.

3. You can still buy a digital camera with the Kodak name on it, and you can still print pictures at digital kiosk in your local drugstore. These businesses, however, are no longer own by Kodak. In addition, Kodak no longer publishes photos online or make pocket video cameras, camera film, or photographic paper. Having emerged from bankruptcy. Kodak intends to focus on the commercial side of the imaging business, such as packaging labels and graphics and printing solutions to client businesses. It is also plans to make components and products that other companies can sell under their own brands.

In what ways does each of the following Forms of Innovation figure to play a role in Kodak's efforts to rebuild itself after bankruptcy: radical innovations, product innovations, and process innovations?