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Knowledge to take unfair advantage

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Reference no: EM132396070

It seems that almost every time consumers order products, enter a sweepstakes, buy a magazine, or apply for a credit card, their names, addresses, and purchasing behavior may be added to several company databases. Critics worry that marketers may know too much about consumers' lives and that they may use this knowledge to take unfair advantage. In your opinion, is there a problem that needs to be addressed? What, if anything, needs to be done?

Reference no: EM132396070

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