Knowledge of stereotyping and social identity theory

Assignment Help Finance Basics
Reference no: EM132654926

Answer the questions

Syd Gilman read the latest sales figures with a great deal of satisfaction. The vice-president of marketing at Hy Dairies, Ltd., a large Canadian milk products manu­facturer, was pleased to see that the marketing campaign to improve sagging sales of Hy's gourmet ice cream brand was working. Sales volume and market share of the product had increased significantly over the past two quarters compared with the Tevious year.

The improved sales of Hy's gourmet ice cream could be credited to Rochelle Beau-port, who was assigned to the gourmet ice cream brand last year. Beauport had joined Hy less than two years ago as an assistant brand manager after leaving a similar job at a food products firm. She was one of the few visible minority employees in marketing management at Hy Dairies and had a promising career with the company. Gilman was pleased with Beauport's work and tried to let her know this in the annual performance reviews. He now had an excellent opportunity to reward her by offering the recently vacated position of market research coordinator. Although technically only a lateral transfer with a modest salary increase, the marketing research coordinator job would give Beauport broader experience in some high-profile work, which would enhance her career with Hy Dairies. Few people were aware that Gilman's own career had been boosted by working as marketing research coordinator at Hy several years before.

Rochelle Beauport had also seen the latest sales figures on Hy's gourmet ice cream and was expecting Gilman's call to meet with her that morning. Gilman began the conversation by briefly mentioning the favourable sales figures, and then explained that he wanted Beauport to take the marketing research coordinator job. Beauport was shocked by the news. She enjoyed brand management and particularly the challenge involved with controlling a product that directly affected the company's profitability. Marketing research coordinator was a technical support position-a "backroom" job-far removed from the company's bottom-line activities. Marketing research was not the route to top management in most organizations, Beauport thought. She had been sidelined.

After a long silence, Beauport managed a weak "Thank you, Mr. Gilman." She was too bewildered to protest. She wanted to collect her thoughts and reflect on what she had done wrong. Also, she did not know her boss well enough to be openly critical.

Gilman recognized Beauport's surprise, which he naturally assumed was her positive response to hearing of this wonderful career opportunity. He, too, had been delighted several years earlier about his temporary transfer to marketing research to round out his marketing experience. "This move will be good for both you and Hy Dairies," said Gilman as he escorted Beauport from his office.

Beauport was preoccupied with several tasks that afternoon, but was able to consider the day's events that evening. She was one of the top women and few visible minority employees in brand management at Hy Dairies and feared that she was being sidelined because the company didn't want women or visible minority employees in top manage­ment. Her previous employer had made it quite clear that women "couldn't take the heat" in marketing management and tended to place women in technical support posi­tions after a brief term in lower brand management jobs. Obviously Syd Gilman and H; Dairies were following the same game plan. Gilman's comments that the coordinator job would be good for her was just a nice way of saying that Beauport couldn't go any further in brand management at Hy Dairies.

Beauport now faced the difficult decision of whether to confront Gilman and try t change Hy Dairies' practices or to leave the company.

1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here.

2. What other perceptual error is apparent in this case study?

3. What can organizations do to minimize misperceptions in these types of situations?

Reference no: EM132654926

Questions Cloud

Compute Aiden taxable income : Compute Aiden's 2019 taxable income on the basis of the following information. Aiden is married but has not seen or heard from his wife for over three years
Provide opportunities to learn new skills and knowledge : Imagine that you are a manager and your company has been realigning to be more competitive.
Why is sociological representation important : Why is sociological representation important? If congressional representatives have racial, religious, or educational backgrounds similar to their constituents.
How much remains in the account at the end of year two : Deposited into an account paying 10% annually. If $1,206 is withdrawn at the end of years 1 and 2, how much remains in the account at the end of year 2?
Knowledge of stereotyping and social identity theory : Apply your knowledge of stereotyping and social identity theory to explain what went wrong here.
Compute Emily taxable income : Problem - Compute Emily's 2019 taxable income on the basis of the following information. Her filing status is single. Gift from parents 25,000
How much will the firm have saved at the end of three years : Miller's Hardware plans on saving $42,000, How much will the firm have saved at the end of the three years if it can earn 4.5% on its savings?
Discuss about things that we find wrong in our world : One way of celebrating the right to free speech is by complaining about things that we find wrong in our world. Generate some examples of issues that our.
Facilitate effective team decision making : Choose a team you lead and Evaluate Yourself as a Leader. If there are weakness or strengths in your evaluation please

Reviews

Write a Review

Finance Basics Questions & Answers

  Financial reporting and analysis

Finance is about Gunns Ltd, a company in dealing with forestry products in Australia. The company has also been listed in Australian Stock Exchange. As many companies producing forestry products, even Gunns Ltd is facing various problems. Due to the ..

  A report on financial accounting

This report is specific for a core understanding for Financial Accounting and its relevant factors.

  Describe the types of financial ratios

Describe the types of financial ratios and other financial performance measures that are used during venture's successful life cycle.

  Differences between sole proprietorship and corporation

Briefly describe the major differences between a sole proprietorship and a corporation

  Prepare a cash budget statement

Calculate the expected value of the apartment in 20 years' time. What is the mortgage loan repayment at the beginning of each month

  What are the implied interest rates

What are the implied interest rates in Europe and the U.S.?

  State pricing theory and no-arbitrage pricing theory

State pricing theory and no-arbitrage pricing theory

  Small business administration

Identify the likely stage for each venture and describe the type of financing each venture is likely to be seeking and identify potential sources for that financing.

  Effect of financial leverage

The Effect of Financial Leverage and working capital management

  Evaluate the basis for the payment to the lender

Evaluate the basis for the payment to the lender and basis for the payment to the company-counterparty.

  Importance of opps, ipps, mpfs and dmepos

Research and discuss the differences and importance of : OPPS, IPPS, MPFS and DMEPOS.

  Time value of money

Time Value of Money project

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd