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1. Explain the role of knowledge in today's competitive environment.
2. What are some of the potential downsides for firms that engage in a "war for talent"?
3. Briefly describe the three generic strategies - overall cost leadership, differentiation and focus
4. What are some of the ways that a firm can attain a successful turnaround strategy?
use a problem-solving model to solve classic airlinersquos marketing problem located on the student website. it is not
A brief (1-2 pages) description of the product and the advertising campaign under analysis, including the types of mass media used Media effects research and sociopsychological theories that are applicable to the campaign.
Describe the Inputs of the Consumer Decision Making Model and respond to following: Which marketing and sociocultural inputs would mostly influence YOU to purchase (a) HDTV set, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cre..
Examine the company's current positioning strategy. Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty.
"Infographics are everywhere. Some love them. Some hate them. But however you feel, it's fun to learn a little bit in a short period of time. Company name and mission statement, slogan, or vision
A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to one or the other.
Develop a code of ethics for Internet advertisers. Include the five ethical principles from Ch. 17 in The Dynamics of Mass Communication.
Briefly explain the difference between the active voice and the passive voice
Do the attributes used to evaluate Colas vary in relative importance, Do the attributes used to evaluate Colas vary between respondents
A clear understanding of one's target market is essential for planning and implementing an effective promotional program. Explain why this statement is true
Do some research online to select a company that has had a history of having to respond to dissatisfied/outraged customers.A good example is Delta Airlines.
Five completing philosophies strongly influence the role of marketing and marketing activities within an organization.
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