Know the type of price level policies

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Reference no: EM133313402

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1. Understand the strategic objective of marketing's branding efforts and decreasing price elasticity.

2. Price changes in a product (increase/decrease) and the effect of those changes upon the substitute and complementary products.

3. Know how to calculate a percentage of a base price to determine the markup of a price.

4. Know the type of Price Level Policies and their application over a Product Life Cycle.

Reference no: EM133313402

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