Know about a swot analysis

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Problem: Mega Moving Services (MMS) is a moving company serving the greater Philadelphia region. MMS has built extensive cash reserves and is well known in the area. Lately, high gas prices are eating into the company's margins as they have a significant number of trucks in operation. As a result, MMS management is trying to get away from driving inside the city where their trucks have higher gas consumption. The market development team has identified rural, yet growing areas between Philadelphia and Pittsburgh in Central Pennsylvania as good locations to expand. First, identify what SWOT stands for. Based on what you know about a SWOT analysis and MMS, would this expansion be the right strategic decision? Why or why not? Please provide the complete solution of this problem.

Reference no: EM133036907

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