KNES2160 Management Perspectives Assignment

Assignment Help Management Theories

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KNES2160 Management Perspectives - University of Lethbridge

Instruction: 1) Create a product or service for the Sport/Recreation/Fitness space. If it is a product, you do not need to make a physical prototype, but a description with visual aid is required.

2) Complete the research needed to develop a marketing plan as detailed in 01E32160 and your textbook. This part Is not hypothetical. For example: You need to show the ACTUAL prices of your ACTUAL competitors. Do REAL surveys to determine your REAL target market.

3) Write the plan - It is not expected that someone could do an adequate job in fewer than 8 double spaced pages.

4) In each section of your plan, be sure to cite sources which justify your approach.

5) Include the raw data gathered in an appendix.

Reference no: EM132697942

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