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You have been hired by Kinder Morgan to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You understand that there is a lot of controversy over the Trans Mountain Expansion Project in Western Canada and just recently, the Chief Marketing Officer (CMO) resigned. Your report will act as strategy and also tactical plans for the next 12-24 months as the company tries to stabilize its market position. You are asked to present your 1-2 page Executive Summary to the Senior Executive team.
Joe Henry's machine shop uses 2,500 brackets during the course of a year. These brackets are purchased from a supplier 90 miles away. Given the above information, what would be the economic order quantity (EOQ)? Given the EOQ, what would be the aver..
Intellectual Property Rights, Value chain, Transaction Cost Economics, Vertical Integration, Environmental Determinism,
either defend social responsible pricing as a viable business practice or describe why you believe that social responsible pricing can lead to a company's demise.
Using the median of these recorded percentages as your estimate of the percentage of customers expected to wait longer than 15 minutes,
Value base pricing/selling is based on the concept:
Explain how service quality is measured. Specifically, discuss how you may have experienced each of the five SERVQUAL dimensions as a consumer of services.
You work for a local company that sells and manages data security for small businesses in Minnesota and Wisconsin.
Jill Montgomery has always wanted to operate her own business. She is investigating the feasibility of opening two coffee shops in the Madison, WI area. Jill has just begun researching this possibility and initially turns to the Internet. What type o..
Is Globalization Good or Bad for Consumers? Which is more important, collaboration or competition in the business world?
Most Western European countries have national health care programs that provide universal access. How does the National Health Insurance system, such as the one adopted by the country of Canada differ from the National Health system, such as the o..
Prepare an analysis discussing the concepts of Working Capital Management and Cash Flow Management, contrasting their similarities and differences.
Why is changing the price the last step a marketer should undertake? Explain using examples.
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