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1) A large international rental car company decides to develop a customer retention program. The program's goal is to inspire its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to aid the company design the retention program. Specifically, you need to identify-
1. Why this program is significant.
2. The kind of information the company needs to design the retention program.
3. Where to get this information.
2) Cramtrack, the regional commuter train system is trying to train users of its newly installed computer system. For the users to acquire the proper training the systems analysts involved with the project sent a memo to the heads of the four departments that include both primary and secondary users. The memo said in part, only people who feel as if they require training need to make reservations for offsite training all others should learn the system as they work with it on the job. Merely three of a possible 42 users signed up. The analysts were fulfilled that the memo effectively screened people who needed training from those who did not.
Theory X includes Employees liking work and trying to not avoid it Employees preferring to be rather uncontrolled Employees being motivated by many different needs Employee control being implied and informal Employees viewing work as a..
Prepare a briefing, aimed at the CEO of an organisation, on a business story in the current business press. Students should use concepts studied to date to examine the story.
Discuss the steps in writing process Elaborate on its usefulness in writing effective business messages
Discuss the five purposes of the implementation step
What are the trends in the number of competitors and their size, distribution, product innovation, finances, product liability and regulation?
Caroline is conducting a share point analysis for Bloomingdale's. First she estimates total industry sales by compiling a list of all department stores and their sales for the previous year. Estimate total industry marketing expense. Divide total ..
Understand the organizational purpose of the business and the nature of the national environment in which business operate.
Develop the gratified for the second half of the training program Write a 2-page novel case study in which you present a scenario (related to some aspect of employment law) for trainees to analyze. The scenario may be theoretical or based on act..
Economic Order Quantity (EOQ) models are supportive in determining accurate inventory decisions. Describe the major inventory costs that are used in determining Economic Order Quantities.
Describe a management performance plan that links action plans to the following issues- o Motivation o Empowerment o Training
Demonstrate the influence of environmental and behavioural factors on structure, corporate size and strategy
Evolution of sustainable development
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