Kind of information the company needs to design a program

Assignment Help Business Management
Reference no: EM136186

1) A large international rental car company decides to develop a customer retention program. The program's goal is to inspire its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to aid the company design the retention program. Specifically, you need to identify-

1. Why this program is significant.

2. The kind of information the company needs to design the retention program.

3. Where to get this information.

2) Cramtrack, the regional commuter train system is trying to train users of its newly installed computer system. For the users to acquire the proper training the systems analysts involved with the project sent a memo to the heads of the four departments that include both primary and secondary users. The memo said in part, only people who feel as if they require training need to make reservations for offsite training all others should learn the system as they work with it on the job. Merely three of a possible 42 users signed up. The analysts were fulfilled that the memo effectively screened people who needed training from those who did not.

Reference no: EM136186

Questions Cloud

A variety of techniques can be used to determine inventory : A variety of criteria as well as techniques can be used to determine how many units of a product to purchase or produce as well as what parameters to set for inventory management.
Allocates expenses to revenues in the proper period : Check by number the accounting assumption, principle, or constraint that explains each situation below. Do not use a number more than once.
Measuring performance and financial status of an enterprise : Interrelated components that are most directly related to measuring the performance and financial status of an enterprise
Evaluate the ending capital balances for each partner : Prepare the balanced scorecard for the Norwalk Pharmaceutical Division of Chadwick and determine the process used to formulate the strategy of the Norwalk Pharmaceutical Division and the Balanced Scorecard.
Kind of information the company needs to design a program : Why this program is significant. The kind of information the company needs to design the retention program. Where to get this information.
What is the preference of the median voter : Presume that each person prefers a pizza closer to his or her first choice to a pizza that is unlike the first choice. What is the preference of the median voter. Which pizza will be nominated if the majority rules
Preparation of a business plan : The plan must cover every standard element in great detail and be at least 100 pages long to prove to potential lenders and investors that the entrepreneur has studied the business and the market opportunity.
When an agent breaches a duty owed to the principal : When an agent breaches a duty owed to the principal, the agent- A) mayn't be discharged until contractual damages are paid. B) Mayn't be discharged until the contract has expired. C) May be discharged merely if the principal can show actual damage. D..
Balanced scorecard for the norwalk pharmaceutical division : Prepare the balanced scorecard for the Norwalk Pharmaceutical Division of Chadwick and determine the process used to formulate the strategy of the Norwalk Pharmaceutical Division and the Balanced Scorecard.

Reviews

Write a Review

Business Management Questions & Answers

  Theory x includes

Theory X includes Employees liking work and trying to not avoid it Employees preferring to be rather uncontrolled Employees being motivated by many different needs Employee control being implied and informal Employees viewing work as a..

  Business management- analysis and briefing

Prepare a briefing, aimed at the CEO of an organisation, on a business story in the current business press. Students should use concepts studied to date to examine the story.

  Usefulness in writing effective business messages

Discuss the steps in writing process Elaborate on its usefulness in writing effective business messages

  Discuss the five purposes of the implementation step

Discuss the five purposes of the implementation step

  Determine are the factors affecting profitability and growth

What are the trends in the number of competitors and their size, distribution, product innovation, finances, product liability and regulation?

  Estimate total industry marketing expense

Caroline is conducting a share point analysis for Bloomingdale's. First she estimates total industry sales by compiling a list of all department stores and their sales for the previous year. Estimate total industry marketing expense. Divide total ..

  Understand the organizational purpose of the business

Understand the organizational purpose of the business and  the nature of the national environment in which business operate.

  Develop the gratified for the second half of the training

Develop the gratified for the second half of the training program Write a 2-page novel case study in which you present a scenario (related to some aspect of employment law) for trainees to analyze. The scenario may be theoretical or based on act..

  Economic order quantity models

Economic Order Quantity (EOQ) models are supportive in determining accurate inventory decisions. Describe the major inventory costs that are used in determining Economic Order Quantities.

  Describe a management performance plan that links action

Describe a management performance plan that links action plans to the following issues- o Motivation o Empowerment o Training

  Demonstrate the influence of environmental and behavioural

Demonstrate the influence of environmental and behavioural factors on structure, corporate size and strategy

  Evolution of sustainable development

Evolution of sustainable development

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd