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Kimberly-clark should adopt strategy

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Kimberly-Clark should adopt a strategy whereby they advertise to the public that the Kleenex tissue has a wide variety of uses. They can explain that it can be used for a number of reasons, from being a handkerchief to something even quite specific as removing cold cream. By doing this, they are improving the image of the tissue by explaining all its features, as well as expanding their target market due to it having more than a single-use.

Reference no: EM133419830

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