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Kikkoman took advantage of economies of scale

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According to Professor Deshpande in Video 2: Change the Product, Not the Customer, what is the key reason for Kikkoman's success in the United States?

  • Kikkoman took advantage of economies of scale in standardizing its soy sauce production globally.
  • None of the answers are correct.
  • Kikkoman reduced production costs by sourcing more of its raw materials locally.
  • Kikkoman benefited from the increased consumption of sushi by U.S. consumers.

Reference no: EM133259478

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