Kick-off meeting with a new client

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Reference no: EM132392123

Consider the following: You are in a kick-off meeting with a new client for your marketing research services. During your discussion, she shows you a previously commissioned research study from another marketing research provider. You note that the research design-a qualitative study-was completely inappropriate for the research purpose-a numerical estimate of market potential. Your potential client states that she "really liked" the previous study and asks if you can replicate it for them in another product category. It is clear that if you say no, she will go back to the original provider.

  1. List the relevant facts/considerations?
  2. List the (potential) ethical issues?
  3. Offer your opinion on what actions should be taken.

Reference no: EM132392123

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