Key types of strategies available to firms

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Reference no: EM131718570

Identifies, defines, and exemplifies 11 key types of strategies available to firms. This exercise will give you practice formulating possible strategies within each broad category.

Instructions

Step 1Develop an 11 × 2 matrix where Hershey’s (1) North American and (2) International segments are along the top and the 11 strategies listed in Table 5-4 are along the left.

Step 2Review the Hershey divisional information provided in the Cohesion Case (pages 28–29).

Step 3In each of the 22 cells within your 11 × 2 matrix, write in a hypothetical strategy for the respective business segment indicated. Be specific with numbers.

Reference no: EM131718570

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