Key to understanding guest motivation is to see activities

Assignment Help Operation Management

Reference no: EM132260527

1. Customers in North America will tend to turn to the left when entering a store.

True

False

2. If the staff of a resort thinks the marketing plan and the customers will respond satisfactorily, they can aim several segments of their market by offering different activities.

True

False

3. Skiing, golf, sightseeing, and beach/waterfront activities are more important to hotel guests, while entertainment, shopping, and dining are more important to timeshare owners..

True

False

4. The key to understanding guest motivation is to see the activities they engage in as satisfiers of needs and wants.

True

False

5. There is no use in obtaining feedback from guests who do not participate in resort activities.

True

False

6. When designing a store, consider where the sight lines are; then place displays in those sight lines.

True

False

7. Erosion, along with pollution, is a growing problem that not only is keeping beach resorts and marinas from opening, but also factors in the closing of many beach resorts and marinas today.

True

False

8. Romance-related travel, such as Weddings or Honeymoons, only account for a small portion of the travel industry.

True

False

9. American beach travelers typically take shorter, less expensive vacations than the average traveler.

True

False

10. When measuring water quality, it is vital to have at least one sampling site, principally where the number of bathers is the lowest.

True

False

11. The most common form(s) of resort development is/are

A. a second home development.

B. hotels.

C. Timeshare and investment ownership.

D. none of the above.

12. Recreation is

A. A freely chosen activity

B. An activity imposed upon individuals

C. An activity that occurs during one’s free time

D. a and c only

13. Which destination in the U.S. holds the highest percentage of timeshare vacations taken?

A. California

B. Colorado

C. Florida

D. Texas

14. The purpose of needs assessment, is to

A. Identify what the guests’ kids like to play, and offer those games

B. Provide whatever the guests request so they feel at home

C. Identify what is important to guests so they are satisfied

D. b and c

15. All of the following except one are parts of the three-stage process of tourist shopping, Purchasing

A. Inexpensive souvenirs relevant to the region

B. Items that took more time and money to come across

C. Items that example the true nature of the location

D. Items that are gifts for friends and family.

16. How should items be displayed?

A. Place in sight lines

B. Always have a display in the transition zone

C. Place apparel, shoes and equipment together

D. Props should sparingly be used

17. 15% of Gross revenue should be expected to come from

A. Spa treatments.

B. Retail sales

C. Massage treatments

D. Extras added to treatments

18. Pool liability requires

A. The resort provides a lifeguard when a large group is present

B. There may not be more than one diving board, slide, or platform

C. The pool access to be regulated to guests only

D. All drain covers must be up to safety standard

19. What makes an ecolodge a successful enterprise?

A. Location near a point of interest in nature

B. Usage of local materials and construction techniques

C. All-meals included program

D. Availability of tour guides

20. A soft adventure activity that is very common among females is

A. Off-road biking

B. Jogging/hiking

C. Snorkeling

D. Horseback riding

Reference no: EM132260527

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