Key to achieving a sustainable competitive advantage

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Reference no: EM131485030

Analyze completive strategies in the retail department store industry.

Required in two pages minimum:

1. Michael Porter argues that the goal of strategy, and a key to achieving a sustainable competitive advantage, is finding a unique and valuable position. In your opinion, has Macy’s found a unique and valuable position in the retail landscape through its new strategy? Explain

2. Of the three strategies identified by Porter, differentiation, cost leadership, and focus, identify the one that Macy’s adopted? Explain.

Reference no: EM131485030

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