Key statistics of the food service segmentation

Assignment Help Management Theories

Reference no: EM131004208

Deliverable Length: PowerPoint presentation of 8-10 slides

Course Objectives:

Identify key statistics of the food service segmentation.
Recognize market characteristics effecting industry conditions.
Analyze food service reports on market size, trends, market segmentation, consumer attitudes and purchasing habits.

Library Research Assignment

You are making a presentation on the corporate performance outlook to the CEO and CFO of your company. Select a real-world example of either a fine-dining or casual-dining operator. You must conduct online research to complete this assignment. Complete a corporate profile of your chosen operation.

In your corporate profile, you must include the following:

The name of the company you have chosen
Sales data from last year
Sales projections for next year
Trends used by the operator to attract customers
Number of outlets (corporate/franchises)
The operator's target market

Using the information gathered from your research, prepare a PowerPoint presentation. Be sure to prepare a complete and organized professional presentation. You are presenting this information to the CEO and CFO of your corporation.

Analyze your research and findings. Based on your analysis, your final slide should include a list of at least 5 recommendations on how you think the company could improve profits for the following year.
Be sure to use proper APA style and cite all sources.

Reference no: EM131004208

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