Key sources of competitive advantage

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Identify Fitbit's key sources of competitive advantage. Justify whether the Fitbit's capabilities and sources of competitive advantages are grounded in the basic principles of operational excellence, product leadership, and/or a customer intimacy competitive advantage. Explain. How can the firm enhance customers awareness and belief in these competencies and competitive advantages.

Reference no: EM131869112

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The assignment must be a minimum of 1-full page in length with a minimum of 2 outside sources. Please be sure to follow APA guidelines for citing and referencing sources. Assignments are due by 11:59 pm Eastern Time on Friday.

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