Key requirements to conducting effective swot analysis

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Reference no: EM132115153

1. A mission statement must contain a:

A. target market, verb, and an outcome to measure.

B. noun, verb, and adjective.

C. noun, verb, and the marketing mix elements.

D. target market, verb, and the marketing mix elements.

2. There are two key requirements to conducting an effective SWOT analysis. These are the thoroughness of the:

A. market share review and organizational assessment.

B. internal analysis and market share review.

C. internal and external analysis.

D. market share review and external analysis.

3. Provide examples of each concept from your own work experience:

• Controllable and uncontrollable risk • Distorted incentives • Narrow and broad performance measures • Manipulation of a performance measure

Reference no: EM132115153

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