Key problem international marketing managers must address

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Reference no: EM135365

List as well as explain the key factors (minimum of five) that an international manager must be prepared to address when working in foreign markets. Comment on the subsequent statement in terms of how to correct this common situation: Lack of cultural knowledge besides expertise in doing business abroad and in specific export markets is a key barrier to trade as well as a key problem international marketing managers must address.

Reference no: EM135365

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Key problem international marketing managers must address : Lack of cultural knowledge besides expertise in doing business abroad and in specific export markets is a key barrier to trade as well as a key problem international marketing managers must address.

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