Principle

Explanation

Organizational reputation

Employees desire to work in an organization that maintains a good reputation among stakeholders

Organizational culture

Employees want to work in an ethical organizational culture that maintains integrity and encourages employee contribution

Strong leadership

Employees want to work in an environment that has strong ethical leaders who care passionately about the company

Interesting work

Employees want their jobs to be challenging and rewarding, not mundane or too difficult

Opportunities for Growth

Employees want to work in a job or industry where there are significant opportunities for career advancement.

Employee recognition

Employees appreciate being recognized for their contributions to the company and are encouraged to continue serving.

Employee well-being

Employees expect fair compensation, appropriate benefits, and an adequate work/life balance from their employers

Social Responsibility

Studies have demonstrated that employees enjoy working for a company that considers the needs of stakeholders and contributes toward improving society.