Reference no: EM133384659
Assignment:
You work for a marketing company (make up a company name) and are working on a content marketing campaign for a client. Stephanie Pajevic, the Director of Consumer Marketing for Telus, has hired your company to plan and execute the campaign on the company's various channels. You are the team leader in charge of planning and executing this campaign.
Put the details below in a concise, yet detailed progress report. Add any extra information (make up the details) you feel is important to this progress report and organize the information into appropriate headings.
You have all the key players from your organization on your team that will make this campaign a success. Your team has finalized the budget and received Stephanie's approval to move forward with the proposed strategy and content messaging. Your client has also agreed to the Key Performance Indicators established for this campaign.
At the moment, you and the team are working on creating the creative assets and determining the best channels and formats to deliver them on. Some formats you are considering are blogs and vlogs to be displayed on Telus' social channels.
Once you have finalized the creative assets and determined channels, you and your team will execute the campaign. You will be monitoring the response with regular reporting for the client.
After the campaign is over, you are expected to produce the analysis and data on the campaign's results with recommendations based on the data provided.
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Key performance indicators established for this campaign
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