Key marketing talent to support the new strategy

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Assignment:

Summary: Church & Dwight Co., Inc., founded in 1846, is a leading consumer packaged goods. Company leaders realize that without new successful product launches, the company will lack organic growth. One key part of the new strategy is splitting the marketing department into two parallel marketing organizations.

Real World Challenge: How can Church and Dwight best influence their key marketing talent to support the new strategy and embrace their responsibilities?

Reference no: EM133353865

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