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Key issues facing the industry and the company

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Reference no: EM131967071

Its situation analysis report company name - fast food australian restaurant - McDonald Simply restating research data without your critical analysis will not be acceptable.

You must identify the major issues with which the company must cope in your analysis You will need to supplement this research with your own research. Students are required to undertake a detailed analysis of the nominated market in Australia and the external factors affecting that industry.

The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition, you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess.

From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.

The structure of your report headings will be

. Executive Summary

. Market Size & Trends

. Financial and Corporate Performance

. SWOT & Competitive Advantage

. Strategic Options . Possible Recommendations

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The work is in 1500 words in ms word in apa format where rhe focus is on how mcdonalds is able to hamdle the different transaction effectively. It also focuses on ths system startegy and the plannong that helps in improving fhe updates and swot analysiswith the recommendations that can help the company grow effectively

Reference no: EM131967071

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