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McDonalds is often used as a great example of a global brand. McDonalds arguably offers a consistent experience wherever you are in the world, and has been successful in standardising some products, while adapting others to suit local conditions. Beyond product and promotion strategies, as a global company, McDonalds approach to pricing requires a sound strategy:
a) What would be some key international pricing strategies and approaches that McDonalds would need to consider when expanding into a new market?
b) Do you think there is likely to be a country-of-origin effect to McDonald's offering? Explain your reasoning when answering the question
For the product category that your group has been assigned, pick one brand (i.e. manufacturer brand or private label brands or premium brands) and identify the brand's marketing mix (product details, price, promotion and place).
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