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Key internal influences of consumer behaviour

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Q1A) Explain how knowledge of the three key internal influences of consumer behaviour can help inform Zara's marketing activities. Provide examples.

Q1B) Explain how knowledge of the two key external influences of consumer behaviour can help inform Zara's marketing activities. Provide examples.

Answer both Q1A and Q1B. Combined, your answer should be approximately 400 words (no longer than 600).

Reference no: EM133043319

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