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1. A brand extension refers to the use of:
An established brand name on an established product in a related field.
An established brand name on a new product in an unrelated field.
An established brand name on an established product in an unrelated field.
An established brand name on a new product in a related field.
All of the above
2. The key inputs to any new product strategy should come from:
On-going R&D strategy.
On-going corporate strategy.
On-going marketing strategy.
External environmental changes.
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Keep in mind that legal remedies are not always the best means to protect intellectual property. Litigation in foreign countries can be expensive and uncertain in its outcome.
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Comment upon Hollander's (1992) suggestion that the leader-follower relationship is strongly affected by the "perceptions, misperceptions, and self-oriented biases" brought to the relationship by the follower.
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