Reference no: EM132570969

You can choose a company you like or use Hershey for this assignment

1. Key Industry Dynamics from External Audit 

Highlight the most salient external trends, threats, observations, implications, conclusions, impacting issues, etc. relating to the historical development, current situation and future forecasts for the industry the company primarily competes that could impact future performance of the company. Make all points relevant to the industry the firm competes. Note: there should not be any numbers/figures. The material comes from the data you generated from your external audit/analysis of the firm.

2. Key Company Dynamics from Internal Audit 

Highlight the most salient internal important issues, etc. relating to current situation for the company in the case study that will impact its future financial performance or success. Note: there should not be any numbers/figures. The material comes from the data you generated in the internal audit/analysis of the firm.

3. SWOT Analysis (attach SWOT material)

Identify key strengths, opportunities, weaknesses and threats for the company.

Strengths

List 2-4 bullet points of key, major, relevant strengths for company 

Weaknesses

List 2-4 bullet points of key, major, relevant weaknesses for company 

Opportunities

List 2-4 bullet points of key, major, relevant opportunities for company 

Threats

List 2-4 bullet points of key, major, relevant threats for company 

4. Key Strategic Implications  

List only those most important implications (aka conclusions) from a strategic (top management) viewpoint identified from the data you generated in 1-3 above.

5. Key Strategic Issue (1 succinct bullet point) & Rationale 

Identify the one (1) major, key strategic issue in case w/supporting rationale.

6. Strategic Recommendation (1 succinct statement) & Rationale  

List the specific recommendation to solve the key strategic issue w/supporting rationale.