Key functions of corporate communication

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Today's organisations face greater challenges for survival and improvement compared to a decade ago. There is an urgent need for effective corporate communication in every organisation regardless of whether it is a corporation, manufacturer, educational institution, non-governmental organisation, construction company or government agency. This is because if the organisation needs to manage its stakeholder demands, it must develop a mechanism to build strategic relationships with its various stakeholders.

Discuss in detail FIVE out of the eight key functions of corporate communication by giving real examples.

Reference no: EM133214421

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