Key finding with North Shore ADHC in marketing perspective

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Reference no: EM132260018

Summary:Key finding with North Shore ADHC in a marketing perspective. First competition Poor quality nursing home care is a problem in the United States, a problem that threatens the lives and well-being of one of our most vulnerable populations. There a lot of competitive that offer similar services. For the family is hard to determine. The best nursing home for their love’s ones. With that being say she spoke to me about word to mouth marketing. This is the best way for them to get any new patience. Second issue lack of website present. There are stuck in 2010 marketing theme. While other nursing home are always upgrading their website. By upgrading our website, we could provide the best brand awareness to potential customers. Transparent information fosters a positive effect of competition on quality. We need to stay transparent to grab new customer. Finally, marketing is very important to any business. Social media marketing gives you the edge, and how competition affects quality as information becomes more obtainable.

I need help creating a Marketing plan: the goal is to increase a nursing home social media presence.

Answer the following steps to explain why is important for a nursing home to have an social media presence.

Mission Statement

Problem (or Opportunity) Situation

Marketing Objectives

Marketing Campaign Strategy

Description of Target Audience

Message:

Main Message -- write a 5-step persuasion message, including a headline

Owned Media

Earned Media

Reference no: EM132260018

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