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Key factors for future competitive success

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Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions: 

  • On what basis do buyers of the industry's product choose between the competing brands of sellers? What product attributes are crucial? 
  • What resources and competitive capabilities does a company need to have to be competitively successful? 
  • What shortcomings are almost certain to put a company at a significant competitive disadvantage?

This answer only needs to be a half a page as this is a discussion question

Reference no: EM131219958

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