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Key external influences of consumer behaviour

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Reference no: EM133294397

1. There are three different types of innovations that companies can launch and three different types of benefits that innovations can offer to consumers. Thinking about TWG Tea, what types of innovations have they introduced so far, and what benefits do these innovations offer to consumers?

2. A. Summarise the three key internal influences of consumer behaviour.

Which ones apply the most to TWG Tea's marketing activities and why?

B. Summarise the two key external influences of consumer behaviour.

Discuss how knowledge of these influences can help inform TWG Tea's marketing activities.

3. Describe the disconfirmation paradigm and clarify how TWG Tea handles this particular aspect of consumer behaviour.

4. Tea drinking is a relatively low-effort consumption. However, TWG Tea has tried to change this. Can you explain how and why drinking TWG Tea is not low-effort consumption? Which other company have they copied this strategy from?

5. There are six key elements of diversity. Which ones apply the most to TWG Tea's marketing activities and why?

Discuss how knowledge of these diversity elements can help inform TWG Tea's marketing activities.

Reference no: EM133294397

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