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Key elements of web analytics

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Reference no: EM132303090

As you discuss these topics, be sure you understand the following concepts related to data analytics:

• working with data
• tracking and collecting data
• key elements of web analytics
• segmentation in web analytics

Complete the excellent Google Analytics for beginners tutorial that is available free online.

To get some hands-on practice from what you learned in the tutorial, activate the Google Analytics demo account when you are done.

Thanks for your focus, everyone. Review the readings, participate in the discussion activity, and finally complete all four units of the Google Analytics tutorial.

Review the discussion topics via the link above, go to the discussion area, and begin by posting one main response to each of the two topics. Then respond to at least two postings from the class. Complete all discussion posts by the end of Week 6 of the course.

When you have completed your discussions and all four units of the Google Analytics tutorial, proceed to the next step, where you will answer the questions CompanyOne has posed to MCS about the extent of their online merchandise store's success.

Please use the attached company one data analysis questions to ANSWER all questions in the attached memo document. Then make a page and half summary.

Analytics to answer the 10 questions in the memo by the end of Week 7. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne's data.

Analysis
Directions: Please use this document to answer the questions sent by Ying. Where indicated by the placeholder, include one or more screenshots of the relevant Google Analytics page to support your answers. If you need help with creating screenshots, review theseinstructions on capturing screenshots for your Microsoft, Apple, or Android system.

Question 1-Active Users: Overall Numbers
Active users
1-day:
7-day:
14-day:
28-day:

Question 2-Active Users: Was Marketing Effective?

Question 3-Active Users: Any Improvement?

Of the four metrics, the highest percentage improvement was _____.

Question 4-Active Users: Demographics

Question 5-Active Users: Gender

Question 6-User Difference by Gender

Question 7-Highest New Users by Gender

Question 8-Revenue by Age

Question 9-Conversion and Revenue Rates by Group

Question 10-Turning Nonconverters into Converters

Review these instructions for How to Activate the Google Analytics Demo Account.

Submit your answers to each of the ten questions in the dropbox located in the final step of this project. Use this data analysis template to record your answers and their accompanying screenshots.

The next step provides a summary of all deliverables due during this project.

Attachment:- Instruction.zip

Verified Expert

The Google Analytics assignment involved learning the basics of the Analytics software and its related application inclusive of collecting and working with data and understanding features of web analytics with relevance to "Company One" trial data readily available in the software.Its unique monthly and annual data summary features provide insights into client demographics with regard to age and preferences, visitors traffic and customer conversion rates on online purchases.

Reference no: EM132303090

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len2303090

5/10/2019 11:05:00 PM

Please use the attached companyone data analysis questions to ANSWER all questions in the attached memo document. Then make a page and half summary. Analytics to answer the 10 questions in the memo. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents Company One's data. Review these instructions for How to Activate the Google Analytics Demo Account. Submit your answers to each of the ten questions in the dropbox located in the final step of this project. Use this data analysis template to record your answers and their accompanying screenshots.

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