Reference no: EM132332176
What are the key elements of Under Armour's strategy?
Select "yes" for those statements below that are accurate and choose "no" for those statements that are not.
a. Broadening the company's product offerings to men, women, and youths for wear in a widening variety of sports and recreational activities.
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Yes
No
b. Marketing the company's ever-expanding lineup of performance products to additional consumer segments.
(Click to select)
Yes
No
c. Focusing on expanding their distribution facilities domestically.
(Click to select)
Yes
No
d. Securing additional distribution of Under Armour products in the retail marketplace in North America via not only store retailers and catalog retailers but also through Under Armour factory outlet and specialty stores and sales at the company's website.
(Click to select)
Yes
No
e. Cautiously grow global awareness of the Under Armour brand name and strengthening the appeal of Under Armour products worldwide.
(Click to select)
Yes
No
f. Utilizing endorsements and advertising to drive consumer demand for its products and build awareness of Under Armour as a leading performance athletic brand.
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Yes
No
g. Using generic fabrics produced by third parties (fabric manufacturers) that were developed in collaboration with the company's product development team to sell at factory stores.
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Yes
No
h. Under Armour based the amount of inventory it needed to have on hand for each item in its product line on existing orders, anticipated sales, and the need to rapidly deliver orders to customers.
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Yes
No
i. Promoting the sales and use of its products to high-performing athletes and teams on the high school, collegiate, and professional levels.
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Yes
No
j. Increasing the floor space exclusively dedicated to Under Armour products in the stores of its major retail accounts.