Reference no: EM133378880
Questions
1. There are several key elements of a strong social media strategy. Which element of your strategy outlines in detail what you plan to achieve?
Your policy document
Your social media objectives
Your employee guidelines
Your reporting plan
2. How will creating a calendar of key dates for your campaign planning benefit your team? (Choose Two Answers)
It will help them track performance metrics
It will help them stay ahead of essential dates
It will help them prevent scheduling conflicts
It will help them plot out posts across networks
3. Companies need to proactively prepare for possible issues on social media, to mitigate risk and increase the chances of a positive outcome. What is this called?
A crisis management plan
A campaign risk assessment
A centralized resource playbook
An emergency chain of command
4. When planning for a new campaign, there are a number of steps that will help you prepare. What are they? (Choose Three Answers)
Assign team roles for campaign duration
Assess timing and budget constraints
Creating and populating an action plan
Set up a calendar of key brand dates
5. Strategic social media policy documents are like your team's playbook - a tool they can quickly reference for information. What information should they contain?
Social media overview
Directions to other documents
Roles and Responsibilities
Content calendar
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