Reference no: EM133034383

A good Web site design can provide many image-creation and image-enhancing features very effectively; it can serve as a sales brochure, a product showroom, a financial report, an employment ad, and a customer contact point. An effective site is one that creates an attractive presence that meets the objectives of the business or organization. A list of these objectives, along with some examples of Web site design strategies that can help accomplish them, appears in Figure 3-5. Different firms, even those in the same industry, might establish different Web presence goals. These Web presences convey the images each company wants to project.

A key goal for the Web sites of many not-for-profit organizations is information dissemination. The Web allows these groups to integrate information dissemination with fund-raising in one location. This combination of information dissemination and a two-way contact channel is a key element on any successful electronic commerce Web site. The ACLU home page, shown in Figure 3-6, gives visitors an opportunity to learn about the organization and contribute money or join if their interests are piqued by what they see. Not-for-profit organizations can use the Web to stay in touch with existing stakeholders and identify new opportunities for serving them.

To learn more about creating a Web presence, see: https://www.knowledgeway.org/living/create_web/

1. Describe steps a company might take to ensure that its Web site created an impression consistent with its established image and brand reputation.

2.  Discuss the key elements of a successful business Web presence.