Key elements in mcdonald global marketing strategy

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1. Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald ’s think global and act locally?

2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not?

3. The Plan to Win initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors?

End your paper by drawing your own Conclusion on how McDonald's is handling its global expansion.

Reference no: EM132267763

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