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Key element in a successful advertising campaign

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Reference no: EM131676604

All media have different strengths and weaknesses and selecting the right mix is a key element in a successful advertising campaign.  Imagine you are the media planner for Holiday Magic, a company that offers holiday packages aimed at families. The packages include air fares and accommodation in various locations - Bali, New Zealand, Fiji and Thailand - and the focus is on "fun for all the family". The company has been operating for over 10 years and their website has awards for being easy to navigate and book online. However, they have not done any advertising for the last 2 years and annual sales have decreased. 

You have to develop media recommendations for a 6 month campaign giving the reasons for your selection. 500 words

Reference no: EM131676604

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