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1. Explain the key distinction between pretesting and pilot testing. What makes direct-mail/email promotion so amenable to pilot testing? Does the ease of pilot testing with direct mail make mass-media advertising less valuable by comparison? Why or why not?
2. How would you explain the finding that ads that achieve high recall scores don’t always turn out to do a good job in generating sales? Might some features of ads make them memorable but also turn off consumers and dissuade them from buying the brand? Give an example from your experience.
3. Discuss the methods that have been proposed for measuring the overall effectiveness of an integrated marketing communication (IMC) program. Do you think these approaches are effective and/or accurate? Why or why not?
It is estimated that there are 48 million Americans with no health insurance. What are the demographics of the uninsured population? Who makes up this population, and what are the factors that contribute to being uninsured? What strategies can be ado..
Design a product structure noting the quantities for each item and show the low-level coding.
Topic: High Performance and the Choices Managers Make Note: Please answer EACH of the questions in at least 200 words. Answers should be correct, substantive, professional like a work of graduate student, and must be plagiarism-free. Use in-text ci..
You are the Marketing Manager of a NYC based corporation and you wish to sell your goods & services to Spain and France. How will you go about getting the right data to present to your board of directors to justify your move to these markets?
Why is Costco immune from the Amazon threat? Will that continue going forward? What are the strengths and weaknesses?
Referring to a SWOT analysis, separately name a strength, weakness and threat for Starbucks. what would be potential downside of choosing strategy?
Company size standards should be based on the number of employees to determine whether it is small, medium or large.
What are six change procedures to restore equity? What are four dimensions of organizational justice?
How do deontology and utilitarianism support spirituality in health care organizations? What is difference in health inequalities and inequities in health care
Training return on investment (ROI) is a calculation of economic return on a project. An organization lost 125 employees last year, at a cost of $5,000.00 each. (Value is derived from cost to rehire and fill opening, as well as lost investment in the..
write a 700- to 1050-word paper that includes the following bull evaluates the impact that innovation design and
assume that you are a risk adverse manager in an industry experiencing rapid technological innovations. which of the
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