User Account

All Pages

Key concept exercise

Assignment Help Marketing Management
Reference no: EM13952606

Key Concept Exercise

Using the internet for marketing research

Whilst survey sources, such as those carried out by academic researchers and government departments, provide data that have been collected and analysed in the past, the internet has released the potential for researchers to gather a vast amount of secondary data quickly and efficiently.

In this assignment, you will assume the role of a junior marketing executive overseeing an international marketing research project. You will conduct your research through the internet to determine and explore the target market, and recommend the most appropriate sampling techniques for collecting data from it.

To prepare for assignment:

  • Read the Required Learning Resources (please find attached file and below references) .
  • Assume you are a junior marketing executive for a large multinational telecommunications company based in the United States, and you have been given an account to develop in Sub-Saharan Africa. The CEO of the company wants you to undertake market research to determine the likelihood of success for his company if it launches a new smartphone in this region. You have been given a limited budget, and the CEO wants a report on the market within 6 weeks.

To complete this assignment:

in an approximately 500-word response, address the following issues/questions:

  • How will you use the internet to conduct your research?
  • How will you determine the target market?
  • How will you access the target market?
  • What sampling techniques could you employ in order to gather data from this target market?

Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.

References

Wilson, A.M. (2011) Marketing research: an integrated approach. 3rd ed. [Electronic Book]. Harlow: Financial Times/Prentice Hall.

  • Chapter 8, 'Sampling methods' (pp. 180-203)


Attachment:- UKL1_KMGT_714_Week04_KeyConceptOverview.pdf

Reference no: EM13952606

Questions Cloud

Basic premise of feminist criminology : What is the basic premise of feminist criminology? List and describe the five different types of feminism (Liberal, radical, Marxist, social, and postmodern feminism) related to crime that are discussed in the textbook.
Derive minimised boolean expressions for each output. : Thus, for the input, DCBA = 0000 means the tank is empty and DCBA =1111 means the tank is full (15 liters). For the output, ZYXWV = 00000 implies an empty tank and ZYXWV = 111111 represents a reading of 31 pints.
Identify and describe the problem of given articles : The focus of this assignment is identifying research components. You will be responsible for reviewing two articles (listed below) and completing the following tasks for each one: Summarize each article. Identify and describe the problem, purpose, ..
Professionalism of the nypd officers : This assignment requires a written critique of the professionalism of the NYPD officers involved in the incident. Should police officers be held to a higher standard of behavior than other citizens?
Key concept exercise : Whilst survey sources, such as those carried out by academic researchers and government departments, provide data that have been collected and analysed in the past, the internet has released the potential for researchers to gather a vast amount of se..
Research special interest groups in u.s. : Many successful interest groups are associated with highly educated, upper-income groups. Which voices of less educated and lower-income groups do you think have the strongest impact on American opinions and on decision makers?
Record the given journal entries : Problem 1 - Record the following journal entries below. 1/2/2016 Amanda Smith invested $20,000 cash in capital stock of newly formed corporation
How do you describe the compactness of a cross section : How do you describe the compactness of a cross section? In which elements and/or under the effect of which loading conditions do we have to consider the compactness druring design? Explain it thoroughly
Differences between pass by reference and pass by value : Discuss the advantages and disadvantages of using pass by reference versus pass by value in an embedded C program.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd