Reference no: EM13723965
Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
•Executive summary
•Situational analysis
•Market growth potential and competitive analysis
•Segmentation, target market, and positioning
•Pricing and distribution strategies
•Marketing communication plan
•Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
•Intended marketing objectives for Y1, Y2, and Y3
•Implementation milestones
•Evaluation and control metrics and methodology to measure performance
•Contingency planning.
Complete the final phase of new product launch
: Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management
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Key components of new product launch marketing plan
: Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides. Include the following key components from your New Product Launch Marketing Plan: Executive summary and Situational analysis
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