Key component of marketing in its broadest sense

Assignment Help Marketing Management
Reference no: EM131559306

For the assessment you are to choose your own case study and describe and critique its marketing.

The chosen company for the current report is Apple Inc that deals in consumer electronics and computer software products.

To choose the case study, pick a company, or even a not-for-profit organisation. It may be the same organisation that you chose for the interim, or it need not be. The organisation you choose to analyse may be large or small, private or publically-quoted -- we put no bounds other than it must have a marketing activity.

Apply as many of the concepts covered in this module as you can. You may recall in summary the concepts you use, but do not spend long describing the concept - we need you to apply it.

We are not going to list out the key concepts here, but we shall have a list of them against which we shall be grading you paper. Nevertheless, three key words will be "marketing", "management" and "sustainability". By not specifying here a long list of concepts, we hope to ensure that you have identified them and absorbed them!

Remember, we are looking neither for a monograph on marketing management, nor for a series of definitions, nor for a summary of the material covered in the module nor even a new marketing strategy for the chosen organisation. Instead we are looking for application to a particular case of your choosing.

You would be well advised to use the following resources:

The Triple Bottom Line serves as a guide for sustainable marketing. Consider the stakeholders who need to be integrated into a truly sustainable plan.

The concept of "total product/service" offering lays stress on the quality of service offered, especially for services but also to products. The management of service quality has become a key component of marketing in its broadest sense.

Overall we shall be marking as a function:

- Application of the concepts covered in the module (this will be subdivided into concepts covered)
- Citations and bibliography
- Quality as an essay

Important notes

- Analyse and critique the marketing of Appel company .The purpose is to show the understanding of the concepts of marketing by applying them

- Do not to spend a lot of words defining the concepts; brief summaries will suffice

- The desired length is from 3600 words up to 4000 words in the main text

- Provide a short abstract

These are Key Words when writing the assignment

COMPETITIVE ADVANTAGE

OPPOSING COMMODISATION

BRANDING

Ps & Cs

EXPERIENTIAL  MARKETING

CUSTOMER RELATIONS

SOCIAL MEDIA AND IT

PRICING & COST STRUCTURE

STAKEHOLDERS & TBL

SERVICE QUALITY

STYLE OF WRITING

- Quite formal, no slang unless in quotes
- We prefer you not to use speech contractions such as can't or won't, but will not sanction them
- You will put the markers in a very bad mood if you confuse it's and its
- Developed paragraphs: try to open the paragraph with a theme sentence and then develop the theme
- Avoid single-sentence paragraphs
- No "remplissage" (pointless filling) like it should be noted

Verified Expert

Here in this particular report the marketing management of the company apple Inc has been significantly portrayed. here the competitive advantage of the company has been justified in order to address the feasibility through which the different progressive measurement of the company's marketing impediments have been highlighted.

Reference no: EM131559306

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Reviews

len1559306

8/9/2017 7:44:44 AM

?B?elow attached is the complete requirements for this assignment - STYLE OF WRITING • Quite formal, no slang unless in quotes • We prefer you not to use speech contractions such as can’t or won’t, but will not sanction them • You will put the markers in a very bad mood if you confuse it’s and its • Developed paragraphs: try to open the paragraph with a theme sentence and then develop the theme • Avoid single-sentence paragraphs • No “remplissage” (pointless filling) like it should be noted

inf1559306

8/9/2017 6:17:23 AM

Much obliged to you such a great amount for conveying my task appropriate on time and for your administration. Everlastingly appreciative. I have received complete work and it is good. thanks once again.

inf1559306

8/9/2017 6:16:11 AM

There is something wrong here, Please recheck, I followed your payment option of the bank transfer and I have received an email of your bank details from Blue Snap based on that I made the payment and its proceeded I forward to your email the email I have received from blue snap so how can you say this is not your bank account waiting for your replay New payment has been proceeded and confirmed by Please start workining on my request and consider the update which ihave requested by e mail and we agreed to pay the extra money for that the update on my requested assignment is to increase the number of words to be at least 3600 words not 2500 this includes the 1000 words I already provided This means another 2600 words to my own work as per the instructions and the guiedline I provided I am now attching another guiedline file please read all of them carfully before start workking on the papaer It won't be any problem in turnitin this is a plagiarism free

len1559306

7/10/2017 2:30:58 AM

I have attached two files one is a word file that I need you to continue working on it as per the instruction in the PDF file ,so the chosen company is Apple you just need to continue on the first paper and deliver all required topics . Number of words around 2700 ,the first 1200 words are available in the word document

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