Key component of corporate social responsibility

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1. A key component of Corporate Social Responsibility (CSR) is concern for the environment. Environmentalists work to protect and improve the quality of life and are concerned with issues that include conservation of natural resources, reducing environmental pollution, protecting endangered species, and control of land use. Research and describe some of the programs of CSR.

2. Marketers must accept responsibility for the consequences of their activities and make every effort to ensure that their decisions, recommendations and actions function to identify, serve and satisfy all relevant publics: customers, organizations and society. What may be some of the basic rules of professional ethics in marketing?

Reference no: EM132250874

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